London-based production company Cinesite has successfully created cinematic visual effects for some 20 years now. With prizes like the Emmy in their pocket, plus credentials like James Bond, Harry Potter and World War Z, they felt that it was time to expand into advertising.
So Cinesite made a mock commercial for “Haynes Baked Beans” (Yep, a play on Heinz). Beans is Cinesite’s first animated short film, and showcases the high quality of their work. This is Avenue21’s pick for best commercial of 2013 and it blows away the competition. Quite literally, as you will see: